Film Poster - Limitless

This poster has used a montage of images with the two central images being the two main actors. The images in the background have been cleverly stylized to create a busy city. Iconography plays a big part as the images together are to represent New York City. This instantly tells the audience that both of these men lead a busy lifestyle. The background images are very bright and make the poster look techno which fits well with this techno- thriller. There are also phrases from the film such as "Unlock your potential" and "Clear Pill" that have been placed in the form of a billboard or shop name down the high street. These phrases are also written in a techno font to blend in with the city. The leading man in this film (Bradley Cooper) is a popular actor and is the central image of this poster. He is wearing a smart suit with no tie and top button, this suggests that he is found to be attractive guy in the film and money isn't all he thinks about. Whereas Robert De Niro is wearing a suit with a tie which could suggest that he is more concerned with his financial business. With Robert De Niro being on the poster it is a massive advantage in selling this film because he is one of the world's best known actors.

The film title is the biggest font of them all which stands out the most. It is in a white font like the other titles such as the actor's names which goes with the theme of the film. The three main actor's names are positioned at the top of the poster from left to right. The tagline that the film carries is "Everything is possible, when you open your mind". This really gives the audience something to think about in terms of its actual meaning. It means that you can be as powerful as you want and achieve anything if you are able to access all of your brain. This is how it anchors the audience in thinking that these men are capable of achieving anything. The billing block at the bottom of the poster is in a small blue font with the people's names slightly bigger. The director's name is only in this piece of text which tells you that he is not very well known. The text is in a diamond formation with the companies involved in distributing the film underneath. This poster is in the form of the film being released soon.