From looking at this film poster you can instantly tell that the genre is some sort of adventure film with some high energy experience attached. The poster has one main image that fills the whole poster and has been constructed very cleverly. The image has been constructed to convey an hourglass with the two canyons coming in either side in a triangular shape to form the hourglass. The main actor is placed in the centre of the poster with a boulder just below him which is very significant in terms of the films narrative. This part of the image with the main actor and the boulder below is actually in the film so that is where it has been taken from. The main actor (James Franco) is a recognisable character and has been in a lot of films with achieving his international fame with the portrayal of Harry Osborn in the spider - man trilogy.
The different pieces of text on the poster are different shades of brown which goes with the main image (Canyons). The title being the biggest sized font which has been placed towards the bottom part of the poster with the main actors name just above. With "127 Hours" being the film title it gives the audience something to think about in terms of what it actually means and what these hours represent. Below the title is the tagline which reads "Every Second Counts" which anchors the audience into believing that the time is crucial. The other noticeable piece of text which is located at the top of the poster reads "A Triumphant true story" which majorly helps with selling this film. When an audience see's those two words "true story" it becomes of very high interest to them as people are more interested in films that are true. Just below this the text in a slightly smaller font, it reads "from the academy award - winning director of slumdog millionaire". As soon as the audience see the title "Slumdog Millionaire" as it is in a slightly bolder font, from this they will know that this film is going to be good as Slumdog won eight academy awards including best director which is the director of this film. When a poster mentions the previous work of a director you know that the film is of very high standard and also helps yet again with selling the film.
At the very bottom of the poster is all the information about who was involved with the film. This ranges from the distributors, production companies, actors, music, editor and right down to the director. When mentioning these jobs the font size is very small but the text beside the jobs is a lot bigger and clearer which tells us the person who does the job. Most film posters use a diamond formation to present the information whereas this poster has used more of a rectangular shape. The text is small but is still in capitals like every other piece of text on the poster. Below the billing block is a website that you can check to gather more information about the film. This film poster is in the form of being released at the cinema soon as it has "Coming soon" at the foot of the poster.
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